Leasing and Marketing
Lease Up Strategy for New Multifamily Construction
Your lease-up sets the tone for the whole life of the property. Here's how to plan pre-leasing, pricing, concessions, staffing and marketing before the doors open.
· 9 min
Free template
Lease-up tracker
Track a new construction or repositioning lease-up week by week: leasing activity against your target pace, conversion rates, projected stabilization and cost per lease by source.
- Excel, Sheets, Numbers
- Sample property included
- 7 tabs
Get the template
Inside the workbook
What you get, tab by tab
Tab 1
Dashboard
Percent leased, pace against target, conversion rates, projected stabilization and plain-English insights.
lease-up-tracker.xlsx
Tab 2
Weekly Activity
52 weeks of leads, tours, applications, approvals, leases and cancellations with pace and conversion math.
lease-up-tracker.xlsx
Tab 3
Lead Sources
Leads, tours, leases and spend by channel, with cost per lead and cost per lease.
lease-up-tracker.xlsx
Unit Mix Absorption
Leasing by floor plan with units left to target and leases needed per week, laggards flagged.
Concessions
How many leases needed a special each week, what it cost and the effect on effective rent.
Owner Summary
A one-page weekly report under your company name for owners and lenders.
Built for
Who it is for
- Developers leasing up new construction
- Owners repositioning a property
- Leasing teams reporting weekly to owners or lenders
How to use it
Up and running in five steps
- 1Enter the property, total units, start date, units already leased and your stabilization goal on Start Here.
- 2Pick a pace curve: an S-curve fits most new construction, linear assumes the same leases every week.
- 3Add one row of activity each week on Weekly Activity.
- 4Update absorption by floor plan, concessions and lead sources as you report.
- 5Review the Dashboard and send the Owner Summary each week.
Rather have us run the numbers?
Send us your rent roll and T12 and we will build this for your property and show you what it says.
Questions
Lease-Up Tracker questions
What is a good lease-up pace?
It depends on the market, the property's size, pricing and the season, so the tracker lets you set your own target and curve. It compares your actual pace to that target each week and projects when you will stabilize.
What does the S-curve mean?
Leasing usually starts slowly, peaks in the busy season and tapers as the property fills. The S-curve target follows that shape instead of assuming the same number of leases every week.
Is there a calculator for planning before the lease-up starts?
Yes. Our lease-up calculator estimates months to stabilization and rent lost along the way; this tracker is for running the lease-up week by week.
Insights