Leasing and Marketing
Lease Up Strategy for New Multifamily Construction
Your lease-up sets the tone for the whole life of the property. Here's how to plan pre-leasing, pricing, concessions, staffing and marketing before the doors open.
· 9 min
Lease Up Services
Lease Up Services for New Apartment Communities
A lease-up is the most expensive period a new community will have, and every slow month costs the developer. We have a record of faster lease-ups, and we bring the pre-leasing, pricing and marketing plan before the doors open.
project · operator involvementHow we work
- Pre-developmentMarket study, unit mix, amenities
- DesignFinishes, layouts, leasing office
- ConstructionSite walks, vendor network
- Pre-leasingBrand, website, campaigns
- Lease-upOpen houses, sales process
- StabilizedOngoing management
Who this is for
Owners who want the work done right
For developers, builders and owners bringing a new or newly renovated apartment community to market. You need the building filled on schedule and at rent, and you want a team that has done it before.
100%
occupancy reached
Lease-up result
+25%
rent increase
Repositioned community
+15%
above submarket average rents
Versus the Reno submarket
The challenge
What gets in the way
Interest costs while units sit empty
Every vacant month is financing cost with no income. The lease-up has to be fast and controlled.
Pricing without a track record
A new building has no history. Pricing too high stalls it, too low gives away value you cannot recover.
Marketing before the building exists
Pre-leasing means selling a plan and a render. It takes strong visuals and a clear message.
Staffing a team from nothing
The leasing team has to be hired, trained and ready at opening, not three months in.
Concessions as the default
Many new communities lean on discounts to fill. Once given, they set expectations that are hard to reverse.
Our approach
How we run it
A plan before construction ends
We build a lease-up timeline that works back from your target stabilization date, covering marketing, staffing and pricing.
Pre-leasing with presence
A brand, a website and early marketing give the community demand before it opens.
A pricing cadence
We adjust rents on schedule against inquiries, tours and applications, so price follows demand.
A real leasing sales process
Trained leasing teams tour with purpose and follow up. Conversion is a skill, and we train it.
Early input from operations
Where we are brought in early, we flag layout, amenity and unit-mix issues from an operator's view. See our construction management service.
The result
What you can expect
- A lease-up plan tied to your stabilization date
- Marketing that builds demand before opening
- Pricing adjusted on real activity
- A trained team ready on day one
- Fewer concessions, stronger rent
Related
Multifamily MarketingMarketing that builds demand, speeds lease-ups and holds rent, tied to a leasing process that turns inquiries into signed leases.Construction ManagementWe join development early, so the building is designed to lease and operate well: unit mix, finishes, amenities and lease-up readiness.Apartment Complex ManagementLarge communities are won or lost on execution: the on-site team, the amenities, the budget and the leasing engine. We run apartment complexes with the discipline that keeps them full and profitable.Let's look at your property
Send us the basics. We will come back with how it compares to the market and what we would do first.
Questions
Lease Up Services: questions
What do lease up services include?
Lease up services cover pre-leasing, pricing, marketing, leasing staff and reporting for a new community. We plan the timeline, run the campaign and adjust weekly.
How soon should I bring in a lease-up team?
As early as construction allows, ideally months before opening. Early involvement shapes marketing, staffing and even unit decisions.
Do you lease up without concessions?
Often, yes. We have leased in a concession-driven market without them, by building demand and pricing carefully, but we set expectations case by case.
How is this different from your lease-up strategy article?
The article explains the approach in depth for anyone to use, and this page is about hiring us to run it. Read the lease-up strategy guide if you want the method first.
How do you price a new building?
We start from nearby comparables and adjust on a set cadence using inquiries, tours and applications. Price follows measured demand instead of hope.
Can you take the building through stabilization?
Yes. We can manage the property through lease-up and into stable operations, so one team owns the result.
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