Insights
Straight talk on running, leasing and growing apartment properties, written by the people who do it every day in Reno.
30
articles and guides
Leasing and MarketingMarketing spend divided by new leases gives you a comfortable number, not the true one. Add concessions, source data and vacancy to see what a lease really costs.
Ownership and InvestingThe seller's numbers are a story. Due diligence is how you find out which parts are true. A practical checklist for syndicators and first-time buyers of 5+ unit buildings.
OperationsLate rent is mostly a process problem. Screening, autopay, early outreach and payment plans can reduce rent delinquency while keeping good residents in place.
Accounting and FinanceOwners see idle cash. Managers see the roof, the boilers and the parking lot waiting their turn. Here is how to size replacement reserves and what happens when you skip them.
Legal and ComplianceNevada corporate home buying limits died by one vote in a November 2025 special session. Here's what SB 10 would have done, what's coming in 2027 and how to prepare.
TechnologyEveryone is adding AI. Some of it protects your NOI and some of it drains it. Here is how to tell the difference and what to ask your property manager.
Market InsightsOccupancy recovered and rents grew in 2025, but the concession numbers don't tell the whole story. Here is how each Reno submarket did and where 2026 could land.
Leasing and MarketingYour lease-up sets the tone for the whole life of the property. Here's how to plan pre-leasing, pricing, concessions, staffing and marketing before the doors open.
Leasing and MarketingJanuary feels slow, so most properties coast. That is a mistake. Here is a winter leasing strategy for pricing, marketing and follow-up that sets up spring.
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